Creating an Identity, Branding

At the Lotus Media Lounge, we understand that a company’s need for communicating a unique and memorable impression extends beyond having a great website. The Lotus Media Lounge is proud to offer branding & design services in an array of mediums.

Internet Marketing

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet.

Internet marketing also refers to the placement of media along many different stages of the customer’s engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.

The Lotus Media Lounge will help you find a strategy to not only create online awareness, but higher page-views, click-through rates, unique visitors, and ultimately revenue!

Web Analytics

Web analytics is not just a tool for measuring website traffic, but can be used for business research and market research as well. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website has changed after the launch of a new advertising campaign.

Web analytics provides data on the number of visitors, page views, and more, to gauge the popularity of the sites. This will ultimately help in market research.

There are two categories of web analytics, off-site and on-site. Off-site web analytics refers to web measurement and analysis, regardless of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measures a visitor’s journey once logged on to your website, including its drivers and conversions; for example, differentiating which landing pages that encourages people to make a purchase. On-site web analytics also measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and is used to improve a web site or marketing campaign’s audience response.

The Lotus Media Lounge will set up, maintain, and monitor custom site analytics.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via “natural” or un-paid search results, as opposed to search engine marketing (SEM), which deals with paid inclusion. Theory being, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search including image, local, and video search, as well as industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML as well as associated coding to both, increase its relevance to specific keywords, and to remove barriers to the indexing activities of search engines.

The Lotus Media Lounge can offer a variety of SEO solutions to help bring your web presence to its peak.